The product identity is part of your company's brand identity. This includes creating the website, out-of-box experience, packaging, logos and user manuals. The goal is to create and communicate a complete holistic message.
More than graphics. Packaging is about the out of Box Experience.
Setting just the right tone that conveys who you are. From the mark, logo to the application (web/mobile/print/multi media)
Mobile / Web Strategy
Visibility and access to your information.