Drobo
Data Robotics
Product Identity =
Brand Identity.
The mysterious and powerful dead-front cover reveals the status and capacity of drobo's automated data storage hardware and software.
From Data Robotics' start-up days we have been responsible for the drobo look and feel.
Industrial design and interaction design for Data Robotics.
"...it's dead simple to operate and hides all of its complexity in an attractive, unique, innovative exterior. You couldn't ask for much more from a robot."
-Eric Suesz, Macworld