Keynote*
China Productivity Center Taiwan
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How can the design process help companies innovate? How do companies know when they have something innovative yet appropriate for them?

The focus of the talk is how to utilize and integrate design in organizations as:
- A means to tell the story of what's new in a product and,
- Why differentiation is important when all the factors of cost, schedule, function, and use are the same.


*Hosted by the Small & Medium Enterprise Adminstration, Ministry of Economics and the China Productivity Center, Taipei, Taiwan
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